We will not be able to solve the economic, social, health and environmental crises with the models that generated them. The major challenge we face is to find a way for another model of development and education, one that is more sustainable and more respectful. People say we need to think differently or do better; well I am sure we should do both. As Albert Einstein said: “The World will not be destroyed by those who do evil, but by those who watch them without doing anything.”

Sustainable development is the way forward, offering an incredible source of opportunities for future generations. The sustainability agenda in our business has never been more relevant than it is today. The challenges facing humanity cannot be left to governments or NGOs alone to be solved. The private sector has the creativity, the energy and the scale to make change happen. Climate change, inequalities in the distribution of wealth, the degradation of our biodiversity, access to drinking water, work, health and many other factors are as much economic, as social and environmental.

The circular economy is the idea of ​​doing things smarter, switching to renewable energies and materials, promoting shared use, producing goods that last, improving efficiency, closing the loop and dematerialize. The circular economy is indeed changing our conception of living and doing. This is what we are striving to achieve with the ReBin Foundation: addressing specific challenges and seeing how to use an economic model, the very one that creates immense amounts of waste and pollution, with a new approach that tackles the problems, rather than just improving the existing one.